Wednesday, February 25, 2009

Monday, February 23, 2009

Journal #5 is a fairly interesting site! They have so many different things you can look at, mess with, and learn about! They do a great job at navigating the viewers throughout the site and have a lot of nice additions to the website. Most of the stuff deals with being Green so it's a nice website to come to if you want to learn about anything that deals with this topic. I think it's a great way for them to spread the word about our climate change and a way to inform the society on what they can do to help stop global warming. The first video I watched with all of the number stats from 2008 was well put together. The timing between the slides was great and the transitions flew well together. Overall it was well put together. There's so much stuff on here that I can't really spend just one day looking at it all but it's a nice reference to have! Here are a few links I found interesting...

I actually now know how far away I have to travel if a bomb hits Lawrence or even an asteroid. crazy...

Smoking Hot
I'm not a great big fan of smoking myself but I found this interesting as well...You can mouse over which ever state in the US you want and find out what they ban, how much a pack of cigarettes costs, and about how many people in the state smoke. How exactly do they find these stats though??

Final 3 Bookcovers

The Final 3 Bookcovers

Room after Room
Everything is Illuminated
Extremely Loud & Incredibly Close

The Whisper of Aids- Mary Fisher

“The Whisper of Aids”
9 August 1992

Who is speaking
Mary Fisher

Why is the speech important to society?
The speech is important to society because it was an eye opener for those people who had their specific views on the disease as well as an influential speech that gave courage and strength to those suffering from it. It was a positive speech that informed people while at the same time gave people the hope for a cure, the light at the end of the tunnel, and end to suffering.

Why do you feel it is important or interesting?
This speech is important because at the time the AIDS epidemic was beginning to e more prominent in the public view. Many people had their own stereotypes that came along with the virus and seeing plus hearing a white, young, woman talk about her experience with the virus and how it can affect anyone and everyone was a great eye opener for the public. It was a great way for people to both realize that it can affect anyone not just the certain stereotypical people and for people to also feel empowered to take on the challenge of fighting the epidemic.

What is the emotion, mood, tone, personality, feeling of the speech?
The speech is: strong, bold, moving, influential, important, informative, controversial, different, courageous.

What is intonation, emphasis, what is loud, stressed or soft? Where are there pauses?
She tends to have a sweet voice that isn’t too overpowering, it’s sympathetic. Overall the speech is soft. However, she does put an emphasis on the numbers of people of being affected, the people being affected, and what people are doing to help the cause. She pauses after each example she gives. And she tends to raise her voice as she gets more into the speech and gets more backing from the public.

What do you feel should be loud or soft, long paused or ruhed?
I feel that the specific information about AIDS, the number of people infected, the way the virus can spread, the ways we can help control it, and the way that it can affect anyone, are the things that I believe should be stressed. Especially the word ‘anyone.’ Pauses should be in between the bullets of information to let the people reflect as they listen to each fact.

Is there a call to action? When listening to it what are key/emphasized words?
Yes there is a call to action. The speech lets the public know that AIDS is prominent in the world. It is something we must inform ourselves about and it is something we must begin to fight and control. The words that are being emphasized are the facts she states (number of people infected, the rate of being infected) and who is being infected.

How do you imagine the audience felt?
I feel the audience felt empowered when listening to Mary Fisher. With the AIDS epidemic starting to come out more in the public light, people were lost and confused with what they were facing. Listening to Mary, an HIV positive woman, talk about her views on the situation, talk about how AIDS is affecting everyone, and portray the image of a strong woman who is not afraid of the big hurdle that lies ahead of her, gives strength to those listening to her.

Could there be another interpretation of the speech?
No, because the speech is pretty self-explanatory. It is a speech about AIDS, an informative speech that calls the public to action, that asks the public for help, that opens the public to the truth behind the virus.

Short bio of Mary Fisher (
Mary Davis Fisher is an artist, author and speaker who travels the world advocating for those who share her HIV-positive status. As UNAIDS Special Representative, Ms. Fisher will raise awareness on HIV prevention, treatment, care and support with an emphasis on women and children. Ms. Fisher will support the UNAIDS mission of empowering people to protect themselves and live full, productive lives. UNAIDS Special Representative Mary Fisher is a strong advocate in raising awareness and engaging people living with HIV. Mary Fisher, herself living openly and positively with HIV, has received numerous awards for her AIDS work. Recently she was honored by the Worldwide Orphans Foundation. Since 2006, Mary Fisher has undertaken several fact-finding missions with UNAIDS to Zambia, highlighting the socio-economic impact of HIV on women and girls. Mary Fisher also played an important advocacy role at the United Nations High Level Meeting on AIDS in June 2006 delivering powerful speeches and strong messages on AIDS awareness.

Excerpt from “The Whisper of Aids”

I would never have asked to be HIV positive, but I believe that in all things there is a purpose; and I stand before you and before the nation gladly. The reality of AIDS is brutally clear. Two hundred thousand Americans are dead or dying. A million more are infected. Worldwide, forty million, sixty million, or a hundred million infections will be counted in the coming few years. But despite science and research, White House meetings, and congressional hearings, despite good intentions and bold initiatives, campaign slogans, and hopeful promises, it is -- despite it all -- the epidemic, which is winning tonight.

In the context of an election year, I ask you, here in this great hall, or listening in the quiet of your home, to recognize that AIDS virus is not a political creature. It does not care whether you are Democrat or Republican; it does not ask whether you are black or white, male or female, gay or straight, young or old.

Tonight, I represent an AIDS community whose members have been reluctantly drafted from every segment of American society. Though I am white and a mother, I am one with a black infant struggling with tubes in a Philadelphia hospital. Though I am female and contracted this disease in marriage and enjoy the warm support of my family, I am one with the lonely gay man sheltering a flickering candle from the cold wind of his family’s rejection.

Journal #4: Animated Typography

Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. It is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in a number of ways.

Typography is the study and process of typefaces; how to select, size, arrange, and use them in general. In modern terms. typography includes computer display and output. Traditionally, typography was the use of metal types with raised letterforms that were inked and then pressed onto paper.

Animated Typography is the mix of both things. Therefore, choosing specific type sizes, arrangements, etc to create an illusion of movement. In simple words, having text simply move on the screen to emit a specific emotion/feeling.

The experience changed with sound because when you first take a look at the video you form your own feelings toward the dialogue based on the typography. You paint the picture in your head and imagine how the text is being read. However once you put the sound on you eliminate the individual imagination and just follow how the speaker is emphasizing and phrasing his/her words. You just listen along rather than jump deeper into the speech to try to figure out your own mood towards the piece.

Most of the videos on animated typography that I viewed on youtube have the same simple transitions. They zoom out and in, flip the word, change the color, etc. I mean I wouldn’t say they are completely boring, because I too found myself amused by watching all of them but after a while of clicking through the videos I began to have a harder time finding different ones that don’t give me the same exact feeling/mood. This similarity between the projects weaken the projects (in my opinion) because they limit how unique the project is and restrict it from being memorable. After watching so many videos that ultimately do the same thing, I forgot which ones I had seen and honestly just blended them all together. The projects lack their individualism, they lack their originality that always makes projects stand out from the rest. With the same transitions happening in each video, the viewer becomes bored with the videos just by simply watching a few. The similarity also limits how you can express the dialogue. I found it odd that a video that had a “suspenseful” scene had the basic transitions that a “funny” scene had. I mean they both emit very different emotions when listened to however…they have the same transitions?? I don’t get it. The videos are lacking the specific emotions that they emit overall.

Mostly all of the animated typography found on youtube was the same. Zooming in and out, changing color and size, etc. However when I looked at the Adobe website and watched the mini tutorials on how to create for example movie titles, credits, effects, etc. They were actually different from those on youtube. I liked them because they were focusing more on the variations you can do in after effects, anyone can do simple type appear larger and smaller or change color but not many can change the font to follow a certain path, have a reflection, or mold into the 3D objects on the compositions screen. Another difference between these videos and the clips on youtube were that these Adobe ones moved more with the camera and changed the scenes. The youtube ones were just a blank color in the background and stayed at about the same camera angle. Instead of moving around the screen as if you had a video camera and were recording it at different angles. The effects were also much different and much more interesting than the simple techniques used at the beginning.

It was hard to find videos that I found were unique. I liked some but they were like all of the other ones. Here are the ones that I liked and at the same time were different than the normal.
14sec Haiku Animation in Typography: this one used more camera angles, rather than the ordinary look straight at the screen with a simple background color. It also incorporated images into it.
Type in motion SiKth test: Not one of my big favorites but I do enjoy the shape the text makes and the camera angles.
Alex Gopher - motion typography: This one is one of my favorites! I love how the type makes up the entire city and how the type moves in-between each other. I found myself following more of a story rather than type that just spelled itself on the screen. Two thumbs up for me ☺ I think the imagination was the strongest in this video out of the three.

These videos differ in the subject matter, the way they executed the project and how they decided to use imagery. The first video actually used images while the second and last used type to create the scene and the images. The emotions were each different as well. The first one was a poem and the second one followed a rock song so simple with knowing that, we know they differ in mood. One is much more heavier and strong while the other is calmer. The last one you as the viewer connected with the storyline, you kept watching to see what would happen next and usage of type to create the big picture was amazing to me ☺

The last one by Alex Gopher is my favorite. I know it’s not a dialogue that I follow, more of a story line inside my head and the song but I still believe it is a great example of what you can do with after effects or any program of that sort. I liked this one because it wasn’t short neither extra long, perfect length. It was unique, and it was creative. In this video by Alex Gopher, the color is used to distinguish things from each other. For example the woman from the man with pink and blue text. The sound was used to help build the storyline and keep it going. And the images used were used by bringing type int5o to make the buildings and people.

30 memorable movie titles...
Sweeney Todd: I liked the mix of photography/video with illustrations, sometimes I can’t tell what it is. I also enjoy how the viewer follows something thought the scenes, in this example it would be the blood. Or maybe it’s the whole Johnny Depp thing that makes it memorable for me? ;)
Seven: Creepy, simple, and dark. This clip used the sounds to go along with its creepiness that helped me remember it. It stood out to me for some reason.
Eurotrip: I enjoyed the simple illustrations that go in line with the movie. Making them animated to appeal to a teenage generation made them amusing to watch and thus memorable for me.

Monday, February 16, 2009

Journal #3: Trollback

A few points from the video...

-Don't deal with just motion, it's more than that. It's storytelling.
-Don't stay content, go further...when you learn a song on a guitar you always want to learn more, other songs. do the same...
-Design is a language used to express things. You can do so many things with it, Strive to get emotions out, you can make stuff and no need for what its saying however it works well if you do have an underlying message.
-To change someones views...discussions, pressure, pleas, and negative statements never work. Emotional messages work way better.
-During storytelling, be inspired, tell stories, and leave things out.
-Inspiration is everywhere

I really liked Trollback's views and his ideas. Not to mention that he was a DJ at one point :)

All of the clips on his website are awesome, it makes me want to do all of those effects...

Wednesday, February 4, 2009

Journal #2: Avoid Software

"It is not about the world of design, but the design of the world"

Bruce Mau was born on October 25, 1959 and is the founder of Institute without Boundaries.
Joined the Fifty Fingers design group in 1980.
Established his own studio: Bruce Mau Design.
Design Director of Zone Books and creative director of I.D. magazine.
Has won numerous awards.
He published a set of goals in 1998 called: Incomplete Manifesto for Growth.

Out of the 43 goals I chose this following one to follow through...

Avoid software.The problem with software is that everyone has it.

Why? It's true, everyone has software. Photoshop, Illustrator, etc... what makes things unique sometimes is creating it with your own hands. I know I tend to rely too much on the computer sometimes and I would like to do more things on paper. I do like to but I can never get down and do it. So forget software, I'm relying more on hand made things.

Journal Entry #1

Who is Chip Kidd?
Born on September 12, 1964
Author, Editor, and Graphic Designer.

He tends to do more freelance work and has worked for: Doubleday, Farrar Straus & Giroux, Grove Press, HarperCollins, Penguin/Putname, Scribner, and Columbia University Press.

After reading an interview from him, I grabbed a few quotes I liked...
-I try to avoid something that's literal.
-I think the challenge as a designer in tra
de publishing is to do something that's an interesting design, but that also has a mass appeal.
-I like trying to surprise people.

-Ideas are everywhere.

Who is John Gall? Born in 1963 in New Jersey.
Graduated from Rutgers University's design dept.
Worked for Vintage.

-A really great cover is going to convey the essence of the book in a unique and
surprising way that maybe pushes the design envelope a bit.
-If you think this is the way it should be done— do the opposite.
-Basically, I am always trying to surprise myself; and if I can do that, odds are others will perceive it as invigorating design. And I’m a big fan of the happy accident, and if I can contradict what I was saying about mass-market books, I will a
lso approach a project from the viewpoint of what I shouldn’t do. Like I really shouldn’t put an airbrushed unicorn on a cover … but let’s see what it looks like.

Bookcover Examples:

I enjoy bookcovers that play on words/images, give you an instant feeling, and leave you thinking. Others that immediately grab your attention with the colors and shapes are also fun Simple is best. And photography is a plus :)