*Book jackets must have a strong successful concept; the cover should immediately give you
visuals about the book.
*Must by dynamic and compelling
*When defining the audience, one must sympathize with the person and make it personal
*Persona: a brief profile of a typical user that outlines specific personality attributes, desires, needs, habits, capabilities.
*When defining the persona's:
1st: identify the main audience
2nd: create a short list of specific attributes for the most common audience types
*1 designer can develop persona's although it is always helpful to do it as a group.
*Persona's help create empathy and deeper understanding for users needs
*Chip Kidd lives and works in NYC.
*Kidd incorporates the use of photography in his designs
*His designs are either well loved or hated, many say he is too literal--designing the obvious, while others praise his
*Logos date back to the Mesopotamian and Egyptian bricks that were marked with stamps
*Sometimes you don't need to put the entire picture/idea out. Using part of something and leaving out certain information is sufficient enough.
*Metonyms: one thing is substituted for another in a piece of communication. They use indexical relationships to create meanings.
*Metaphors work by a process of transference.
*There are numerous ways of producing a meaning: simile, metaphor, metonym, synecdoche, irony, lies, impossibility, depiction, and representation.
*Messages are always transmitted through a medium. Either Presentational (through voice, face, or body) Representational (through books, paintings, photos) or Mechanical (through phones, internet, tv)
Series: similar things placed in order or happening one after another.
Sequence: serial arrangement in which things follow in logical order or a recurrent pattern.
Sign: Representation of themselves or something other than themselves. Include gestures, facial expressions, slogans, music, body language, etc. They are formed by the society that creates them.
Verbal: "I'm Lovin' It" whenever we hear this sung in the US we think of McDonald's
Visual: Spots on your chest. They are a sign that you may be sick.
Index: A picture/word/etc that represents and idea. Points to a certain feeling, word.
Verbal: Congratulations = happiness
Visual: The golden arches of McDonald's represents cheap food! or the Statue of Liberty meaning freedom.
Symbol: combines two different things together to form a relationship where the first symbolizes the second. Doesn't have to make sense.
Verbal: "That's hot" = That is nice, trendy, in style.
Visual: Dove = peace
What makes a successful book jacket??
A successful book jacket must be dynamic and compelling. It must grab the viewers attention and leave him/her with the curiosity of what lies within the reading. At first glance the viewer must be left with a visual of the story. The design must also be unique, must stand out however it must make sense and be organized. Here are a few examples of bookcovers I find successful or simply ones I like.
I enjoy covers that incorporate photography, are simple and clean, and mess with the viewer's imagination and head.
Fiction Novels by Jonathan Safran Foer
Extremely Loud and Incredibly Close
Everything is Illuminated
Room After Room (short story)
Jonathan Safran Foer is an American writer born in 1977 in Washington D.C. He currently lives in Brooklyn, New York with his wife Nicole Krauss and their son, Sasha. His works include two novels, Everything is Illuminated (2002) and Extremely Loud and Incredibly Close (2005), several short stories such as Room after Room, The Sixth Borough, The Very Rigid Search, and Cravings. His works have been published in the Paris Review, Conjunctions, The New York Times and The New Yorker. Foer has also been awarded numerous awards. A few include: Zoetrope: All Story Fiction Prize in 2007 and Granta’s Best of Young American Novelists.
Extremely Loud and Incredibly Close
In Extremely Loud and Incredibly Close, Jonathan Safran Foer (Everything Is Illuminated) tells the story of a precocious 9-year old boy, Oskar Schell. Oskar is very intelligent and independent, writes letters to Stephen Hawking, designs jewelry, and wanders about New York City wearing only white while playing the tambourine. On 9/11, he discovers the family's answering machine contains 5 messages from his father trapped in the north tower before he dies, and he hides the messages from his mother. Oskar struggles to deal with this inconsolable loss, distancing himself from his mom who eventually finds another man, and dreaming of fanciful inventions that can protect people from harm. When he finds a key in his father's closet with the word "Black" on the envelope holding it. Oskar seaches the city for every family named Black in hopes they can tell him the secret of the key, in hopes of understanding his father better. Oskar's grandmother lives across the street from him, and she struggles with the loss of her son while remembering her own survival during the bombing of Dresden and the damage it did to her family. Jonathan Safran Foer explores the psychological fallout from 9/11 through an unlikely boy whose pain and ideas ring all too true. Extremely Loud and Incredibly Close has received high praise with the Rocky Mountain News saying, "Extremely Loud and Incredibly Close is a complex, hilarious, tear-jerking and terribly intimate story."
Everything is Illuminated
A young man takes a strange and unexpectedly funny journey in search of a family heroine he's never known in this screen adaptation of the novel by Jonathan Safran Foer. Jonathan (Elijah Wood) is a lifelong collector of any and all objects pertaining to his family, and he has become obsessed with a woman he's never met. The woman saved the life of his grandfather during World War II, when the Ukrainian town where he was born was destroyed by Nazi troops. Wanting to know more about the woman, Jonathan flies to the Ukraine, where with the help of a hip-hop obsessed, gold-toothed tour guide and translator named Alex (Eugene Hütz), Alex's grandfather (a chauffeur who has claimed to be blind since his wife's death, played by Boris Leskin), and a dog named Sammy Davis Junior Junior, Jonathan searches for the meaning of the present that lies buried in the past, unexpectedly shedding the same such light on the lives of those around him.
Room after Room
The room of her body is the size and shape of her body.
She spent most of her life not noticing that she was in it. Those were the good times, when she was on assignment, in some country where no one knew her, from which she would report back on mass casualties and her own safety. But there were other times—usually in New York, usually at parties—when there was nothing that wasn’t her body. She became claustrophobic in her tight self. She became self-conscious in her loose self. The size and shape of her body didn’t correspond to the size and shape of her…
weird unearthly brave turning point children
quirky inexperienced heroical risk innocence
childish distort daring journey black sheep
naïve adventure intrepid bright odd
twist bold stake yellow curious
mysterious courageous dangerous red queer
offbeat fearless chance boots peculiar
kinky venturesome past fannypack singular
strange forward history Ziploc bags only
unusual daredevil travel doors one
solo individual soul alone funny
interested inquiring nosey questioning wondering
inquisitive speculative detective Polaroid journal
pictures camera family tragic historical event
naïve: having or showing a lack of experience, judgment, or information; credulous
twist: to distort the meaning or form of; to alter in shape, as by turning the ends in opposite directions, so that parts previously in the same straight line and plane are located in a spiral curve
journey: a traveling from one place to another, usually taking a rather long time; trip; passage or progress from one stage to another.
inquisitve: given to inquiry, research, or asking questions; eager for knowledge; intellectually curious
history: a continuous, systematic narrative of past events as relating to a particular people, country, period, person; acts, ideas, or events that will or can shape the course of the future; immediate but significant happenings.
curious: arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange.
quirky: having or full of quirks
individual: a single human being, as distinguished from a group
bold: not hesitating or fearful in the face of actual or possible danger or rebuff; courageous and daring; beyond the usual limits of conventional thought or action; imaginative
innocence: the quality or state of being innocent; freedom from sin or moral wrong; simplicity; absence of guile or cunning
Organic _ _ _ _ x _ _ _ _ _ High-tech
Minimal _ _ x _ _ _ _ _ _ _ Ornamental
Retro _ _ _ _ x _ _ _ _ _ Contemporary
Complex _ _ _ _ _ _ _ x _ _ Easy
Machine made _ _ _ _ _ _ _ x _ _ Handmade
To Suggest List
To suggest a sense of childhood and innocence
To suggest a journey both physically and mentally
To suggest a simple and clean look
To suggest that past history reveals itself over time
To suggest that innocence is bliss
To suggest a sense of memories
To suggest a feeling of missing information
To suggest a feeling of curiousness a want for more
To suggest a sense of love
To suggest a feeling of quirkiness
To suggest a feeling of following a “black sheep”
To suggest an emphasis on “one” the individual, alone
“The meaning of my thoughts started to float away from me, like leaves that fall from a tree into a river, I was the tree, the world was the river.” –Extremely Loud and Incredibly Close
“I have no need for the past, I thought, like a child. I did not consider that the past might have a need for me.” –Extremely Loud and Incredibly Close
“That’s been my problem. I miss what I already have, and I surround myself with things that are missing.” –Extremely Loud and Incredibly Close
“Life. It was the ultimate secret.” –Extremely Loud and Incredibly Close
“Every moment before this one depends on this one.” – Extremely Loud and Incredibly Close
“I was of the opinion that the past is past, and like all that is not now it should remain burried along the side of our memories.” Everything is Illuminated
I have reflected many times upon our rigid search. It has shown me that everything is illuminated in the light of the past. It is always along the side of us, on the inside, looking out. Like you say, inside out.” –Everything is Illuminated
“What you need to know about the past is that no matter what has happened, it has all worked together to bring you to this very moment. And this is the moment you can choose to make everything new. Right now.”
“We cannot change our past. We can not change the fact that people act in a certain way. We can not change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude.” –Charles R. Swindoll
“You have to know the past to understand the present.” –Dr. Carl Sagan
“Live life fully while you're here. Experience everything. Take care of yourself and your friends. Have fun, be crazy, be weird. Go out and screw up! You're going to anyway, so you might as well enjoy the process. Take the opportunity to learn from your mistakes: find the cause of your problem and eliminate it. Don't try to be perfect; just be an excellent example of being human.” –Anthony Robbins
“Once you start asking questions, innocence is gone.” –Mary Astor