Wednesday, September 10, 2008

What makes Univers and Baskerville individually unique?

The Univers and Baskerville typefaces are both classic fonts that are still widely used but they are individually different from many other fonts and that is why they are 'unique.' Actually each typeface is unique in their own way because there is initially something that sets the font apart from the one before it; however, Univers and Baskerville 'unique' because...

-Each one is highly readable. The serifs and widths of the letters are not crunched together or excessive. Therefore the final product is readable to anyone.
-Univers is clean, it is sans serifs and sometimes typefaces which are sans serifs can also be difficult to work with because from far away the letters are not distinguished by little serif marks which can jumble the letters together. However, Univers has a specific width to the lettering that makes the typeface readable from a far. The Univers look is also a very slick and cheek look to me. And in addition to your regular bold and italic versions of the typeface, Univers also has 20 or so versions of the same typeface. Therefore it is easy to use and easy to variate within the same typeface. This helps keep the final product looking unified and exciting.
-Baskerville is the traditional serif style that may look like the standard default font: Times New Roman. Even though this font is a serif style font, I find it to stand out because the weight of the lettering seems a bit more heavy, making whatever is written in such font bolder and brighter. Also the serifs are much more defined in the Baskerville typeface than other serif styles like Times. This helps with the clarity a lot. Even though I find these classic fonts to sometimes be boring, Baskerville
mixes the traditional with the modern into this specific look that isn't boring to the eye at all.

The Univers Grid --
this simple grid unifies all of the different styles of the typeface Univers together. All of the 21 different styles are arranged by italics, bold, regular, condensed, etc. on the chart. Each color represents the different widths of the typeface: regular, condensed, wide. Each specific column divides the regular style from the italic style and the rows go along with the weight of the letters. The grid is a great way to keep everything organized.

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